When the stakes are high, access and execution are key.

MSSG helps companies and organisations enter difficult markets, reach decision-makers, test demand and protect their reputation across the EU and Ukraine.

Tell us the challenge See what we do

22 yearsAcross institutions, media and high-pressure operations

EUR 10m+Ukraine operations coordinated since the full-scale invasion

14+ yearsRegulatory, compliance and disputes experience in the team

7Ukrainian decorations for wartime support

A trusted network from Warsaw and Brussels to teams on the ground

Practical support for complex situations

Market entry and business development

Find and approach suitable partners, clients and distributors
Arrange introductions to decision-makers in Poland, Brussels and Ukraine
Check local demand and build a practical market-entry plan

Defence, dual-use and field validation

Identify relevant military, civilian and industrial users
Arrange product demonstrations, testing and operational feedback
Connect companies with manufacturers, integrators and public authorities

Worked directly with more than a dozen Armed Forces of Ukraine units and delivered defence and dual-use equipment worth several million euros
Launched bulletproof-vest production in Poland for Ukraine and worked with autonomous-systems manufacturers
Combined front-line access and AFU training with legal support on licences, export controls, classified information and certification
Four Ukrainian state decorations for sustained front-line support and cooperation

Public affairs and regulatory navigation

Explain the rules, approvals and institutions relevant to the project
Reach policymakers, regulators and other public decision-makers
Coordinate legal, compliance and certification support

Media, reputation and crisis response

Secure interviews, expert commentary and coverage in relevant media
Build the public profile of a company, founder or specialist
Respond directly to reputational attacks, crises and disinformation

Secured a Financial Times photo report for a leading Polish defence group
50+ television appearances and 37 authored publications across major European and Polish media
Led responses to sustained reputational attacks from Russia, Kazakhstan, Moldova and Poland, and supported a leading FMCG brand during a media crisis
Built or protected the public profiles of three founders and leaders, and the brands of five organisations

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Partner, startup and investment validation

Verify a startup's, supplier's or potential partner's claims
Check real demand with prospective users and industry contacts
Assess credibility, local fit and practical risks before committing money

Social-impact communications and growth

Audit communications and set measurable priorities
Plan and run media, public-awareness and fundraising campaigns
Manage or train the communications team responsible for delivery

Built the #LearnFromEurope campaign to 3 million people in its first month, with global expert endorsements and international coverage
Ran 34 election and public-awareness campaigns using 500+ billboards plus national and local media
Created national campaigns supporting healthcare workers and Ukrainian refugees, and led long-term communications for international NGOs
Trained communications managers and teams, plus international audiences in communications, leadership and fundraising

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Our work has appeared in:

How we work

We define the offer, check demand and product claims, then build the relationships needed to move forward. We also support clients through scrutiny and crises.

1
Define the offer
Clarify the product, its intended users and the problem it solves.
2
Validate demand and claims
Check customer demand, user needs and product claims. Where relevant, organise field and battlefield tests with appropriate partners.
3
Build relationships and market access
Use the findings to approach partners, institutions and media, make introductions and develop a route to market.
4
Protect the project
Support the client through scrutiny, crises and reputational attacks whenever they arise.

Our success stories

Case study: What we checked before the investment

ReadWhat we checked before the investmentDefence/dual-useStart-upA US investor asked us to assess a European defence-tech company developing an autonomous counter-UAS system. The company had an experienced team, a convincing story and what appeared to…

Case study: How a 1988 newsroom found new digital audiences

ReadHow a 1988 newsroom found new digital audiencesGazeta is an independent Polish-language newsroom founded in Toronto in 1988. It had a loyal audience, a substantial archive and plenty to publish. Its digital distribution was much less…

Specialists assigned to each project

We bring in public-affairs, legal, defence, technology and Ukraine specialists according to the work required.*

* Some of our collaborators' identities are kept confidential for security reasons due to the sensitive nature of their work and are disclosed to clients under NDA only.

Founder and Chief Strategic Advisor

Martin Mycielski

22 years across EU institutions, government, journalism, international NGOs, crisis communications, public affairs and Ukraine field operations. Four Ukrainian state decorations for leading front-line missions, three European public affairs and campaign awards. Author of Authoritarian Regime Survival Guide, available in bookshops worldwide.

Author of Authoritarian Regime Survival Guide, available in bookshops worldwide

Regulatory, Compliance and Defence

Kamil

Corporate lawyer and arbitrator with more than 14 years of experience in regulatory disputes, investigations, compliance and highly regulated sectors. Co-heads a defence and dual-use practice and leads a compliance and regulatory disputes team at a leading professional-services firm.

Ukraine Operations and Institutional Liaison

Natalia Melnychenko

Ukraine Projects Coordinator with deep experience organising front-line humanitarian missions, fundraising and cooperation with military units and local authorities. Twice decorated by the Verkhovna Rada of Ukraine.

Security, Pyrotechnics and Field Operations

Major (Ret.) Robert Terela

Former Government Protection Bureau officer with specialist and postgraduate training in explosives technology and pyrotechnics. Responsible for the security and logistics of missions near the Ukrainian front, and a trainer of Ukrainian soldiers.

Ukraine Administration and Certification

Roman

Ukrainian attorney and member of the Association of Lawyers of Ukraine since 2012. Experienced in corporate affairs and cooperation with state authorities, including company setup, administrative procedures, permits and certification routes for international clients.

EU-Ukraine Trade and Reconstruction

Oleksandra

Rebuild Ukraine officer working with an EU Member State foreign ministry and former senior Ukrainian government official. Experienced in B2B matchmaking, trade missions, EU programmes, digital transformation and international cooperation.

AI, Software and Intelligent Manufacturing

Tomasz

Intelligent Manufacturing Engineer at the world's leading semiconductor foundry, with experience in data science, AI, cloud systems, cybersecurity, software engineering, telecommunications and avionics. He checks whether a product can actually be built, integrated and deployed.

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Tell us what you need

A difficult market, a blocked introduction, a credibility problem or an opportunity that needs checking - start with the situation, not a formal brief.

Direct emailinfo@mitchellgroup.eu