When the stakes are high, access and execution are key.
This is not an empty slogan. MSSG delivers where others hesitate to go. We help companies and organisations enter difficult markets, reach decision-makers, test demand and protect their reputation across the EU and Ukraine.
A trusted network from Warsaw and Brussels to teams on the groundPractical support for complex situations
Market entry and business development
- Audit technological, market and investment readiness and prepare an action plan
- Analyse the market, demand, barriers, partners and competition
- Develop and execute a realistic market-entry plan
Defence, dual-use and field validation
- Identify relevant military, civilian and industrial users
- Arrange product demonstrations, testing and operational feedback
- Connect companies with manufacturers, integrators and public authorities
Public affairs and regulatory navigation
- Explain the rules, approvals and institutions relevant to the project
- Reach policymakers, regulators and other public decision-makers
- Coordinate legal, compliance and certification support
Media, reputation and crisis response
- Secure interviews, expert commentary and coverage in relevant media
- Build the public profile of a company, founder or specialist
- Respond directly to reputational attacks, crises and disinformation
Partner, startup and investment validation
- Carry out investment, startup or partner due diligence
- Analyse the market and validate findings with prospective customers and industry contacts
- Assess credibility, opportunities and risks before committing funds
Social-impact communications and growth
- Audit communications and set measurable priorities
- Plan and run media, public-awareness and fundraising campaigns
- Manage or train the communications team responsible for delivery
How we work
We define the offer, check demand and product claims, then build the relationships needed to move forward. We also support clients through scrutiny and crises.
- 1Define the offer
Clarify the product, its intended users and the problem it solves.
- 2Validate demand and claims
Check customer demand, user needs and product claims. Where relevant, organise field and battlefield tests with appropriate partners.
- 3Build relationships and market access
Use the findings to approach partners, institutions and media, make introductions and develop a route to market.
- 4Protect the project
Support the client through scrutiny, crises and reputational attacks whenever they arise.
Our success stories
ReadAether Biomedical's market entry into UkraineIn 2024, we were tasked with helping Poland's first manufacturer of bionic hand prostheses enter the highly competitive and already saturated Ukrainian market.
ReadFrom promising technology to a credible field-validation strategyWe were approached by two European defence-tech companies developing very different products: one a software layer designed to detect unreliable sensor data in autonomous systems, the oth…
ReadFrom an overlooked factory to an international photo featureWe were approached by a privately owned Polish defence manufacturer that had never managed to break through into serious international media.
ReadWhat we checked before the investmentA US investor asked us to assess a European defence-tech company developing an autonomous counter-UAS system. The company had an experienced team, a convincing story and what appeared to…
Read#EUCanBeFireSafe: a European campaign after GrenfellOn 14 June 2017, a fire tore through Grenfell Tower in London and killed 72 people. It also exposed problems that fire-safety specialists had warned about for years: combustible facade sy…
ReadBuldog Team: bringing new members to an old-school Warsaw clubBuldog Team is a small martial arts club in Warsaw’s Bemowo district, led by coach Jacek Gawor, now in his seventies. It had an experienced coach, a committed group of regulars and years…
ReadHow a 1988 newsroom found new digital audiencesGazeta is an independent Polish-language newsroom founded in Toronto in 1988. It had a loyal audience, a substantial archive and plenty to publish. Its digital distribution was much less…Specialists assigned to each project
We bring in public-affairs, legal, defence, technology and Ukraine specialists according to the work required.*
* Some of our collaborators' identities are kept confidential for security reasons due to the sensitive nature of their work and are disclosed to clients under NDA only.
Founder and Chief Strategic Advisor
Martin Mycielski
22 years across EU institutions, government, journalism, international NGOs, crisis communications, public affairs and Ukraine field operations. Four Ukrainian decorations for leading front-line missions, three European public affairs and campaign awards, two motorcycles, one Ukrainian wife.
Author of Authoritarian Regime Survival Guide, available in bookshops worldwide
Ukraine Administration and Certification
Roman Mykhailovskii
Ukrainian attorney and member of the Association of Lawyers of Ukraine since 2012. Experienced in corporate affairs and cooperation with state authorities, including company setup, administrative procedures, permits and certification routes for international clients.
Ukraine Operations and Institutional Liaison
Natalia Melnychenko
Ukraine Projects Coordinator with deep experience organising front-line humanitarian missions, fundraising and cooperation with military units and local authorities. Twice decorated by the Verkhovna Rada of Ukraine.
Security, Military and Field Operations
Major (Ret.) Robert Terela
Former Government Protection Bureau officer with specialist and postgraduate training in explosives technology and pyrotechnics. Responsible for the security and logistics of missions near the Ukrainian front, and a trainer of Ukrainian soldiers. Brings senior military and law enforcement expertise to the team.
Ukraine Field Intelligence, Cultural Mediation and Mission Logistics
Aleksander Steć
Retired law-enforcement officer, translator and cultural mediator specialising in Polish-Ukrainian relations and regional differences within Ukraine. He has extensive professional experience in gathering and verifying information through human sources, building trusted local networks and managing the logistics of humanitarian missions. A Helsinki Human Rights School graduate, long-time La Strada collaborator and former two-term president of the Association of Ukrainian Former Political Prisoners and Repression Victims in Poland.
Digital Intelligence and Marketing
Carlos Chaves
Carlos helps organisations turn online conversations, audience behaviour and emerging narratives into actionable marketing and communications strategies. With over 15 years of experience in EU policy and digital marketing, he specialises in social data, influencer research, paid media and campaign measurement. He is also a professor at Nebrija University in Madrid.
Data Analytics & Marketing Measurement
Piotr Sieradzki
Data analyst specialising in marketing attribution, web analytics and data modelling, with experience delivering insights for banking, e-commerce and international clients including major European banks. Fluent in Python, SQL, BigQuery and the Digital Analytics stack, with a Computer Science (AI) background that lets him build the pipelines, dashboards and models behind sound decisions — including privacy-compliant, GDPR-ready tracking and consent management. Works across Polish, English, Ukrainian and Russian, and a long-time volunteer with Ukraine- and Moldova-focused initiatives.
EU-Ukraine Trade and Reconstruction
Oleksandra
EU Member State foreign ministry official responsible for trade relations with Ukraine and the Rebuild Ukraine programme, formerly with Ukraine's Chancellery of the Prime Minister. Experienced in B2B matchmaking, trade missions, EU programmes, digital transformation and international cooperation.
Regulatory, Compliance and Defence
Kamil
Corporate lawyer and arbitrator with more than 14 years of experience in regulatory disputes, investigations, compliance and highly regulated sectors. Co-heads a defence and dual-use practice and leads a compliance and regulatory disputes team at a leading professional-services firm.
AI, Software and Avionics
Tomasz
Intelligent Manufacturing Engineer at the world's leading semiconductor foundry, with experience in data science, AI, cloud systems, cybersecurity, software engineering, telecommunications and avionics. He checks whether a product can actually be built, integrated and deployed.
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Tell us what you need
A difficult market, a blocked introduction, a credibility problem or an opportunity that needs checking - start with the situation, not a formal brief.
Direct emailinfo@mitchellgroup.eu
